PhyllistheAuthor

Once a book is published, a new phase of the author's work begins. Just because a book is published doesn't mean it will automatically get read. Authors and publishsers have to actively promote the books. Promoting books can take many forms: Authors must prepare promotional materials such as business cards, posters, teacher's guides, and handouts. Authors and publishers arrange book signings and make sure the books are in the bookstores and the events covered by newspapers. Authors arrange school visits and speaking engagements. Authors attend bookfairs, literary festivals, and writers' conferences, all to promote their books. Authors also maintain blogs and web sites so that they can engage with readers. It is a lot to keep up with.